Why a self-assessment beats a feature comparison
Most software decisions start with a feature list. That is understandable, and it often leads nowhere useful: two vendors can carry the same ticks and still land completely differently inside a business. What makes the difference is not the list but the question of which process is jamming today and which step will actually carry weight next.
That needs an honest starting point. The six levels are described plainly on purpose, so that nobody rates themselves better than they are. “We have a CRM” says nothing about whether the data is current, whether it connects to billing, and whether anyone can read a forecast out of it.